Kyo Matcha 松上の茶
Embarking on a transformational journey, we merged Japanese Design and Modern Style to rebrand Kyo Matcha. Evoking tranquility, the dominant matcha green hue interweaves tradition with contemporaneity. Our dynamic logo fuses calligraphy strokes and sleek typography, encapsulating the restaurant's essence.
From menus to interiors, the synthesis of shoji-inspired screens, organic elements, and modern fixtures creates an immersive experience. This design metamorphosis respects heritage while embracing evolution, beckoning loyal patrons and newcomers into a captivating realm. Kyo Matcha's new identity radiates a harmonious blend, inviting all to savor the intersection of cultures and eras within its inviting space.
Brand Identity | Menu Design |Stationary Design | Brand Photography | Website Design
The logo seamlessly merges modern Japanese brush font with a matcha brushstroke forming the pronoun "I," symbolizing matcha's natural essence and authentic Japanese flavor. This fusion gracefully bridges tradition and modernity, encapsulating Japan's rich heritage while portraying the revitalizing matcha experience. The logo pays homage to both past and present, capturing the intrinsic connection between individuals and the timeless allure of matcha's pure, organic ingredients.